Search Engine Optimization

  • Make proper use of semantic HTML tags (including <address> and <time>)
  • Use descriptive link texts
  • Generally design the site around accessibility
  • Add an xml sitemap
  • Use canonical tags
  • Mention keywords in <title> and <description>
  • Allow for longerm caching of static files

Search Engine Webmaster Tools



001  <IfModule mod_expires.c>
002      ExpiresActive on
003      ExpiresByType text/css "access plus 1 year"
004      ExpiresByType application/javascript "access plus 1 year"
005      ExpiresByType image/jpeg "access plus 1 year"
006      ExpiresByType image/png "access plus 1 year"
007  </IfModule>