Search Engine Optimization

Make proper use of semantic HTML tags (including <address> and <time>)
Use descriptive link texts
Generally design the site around accessibility
Add an xml sitemap
Use canonical tags
Mention keywords in <title> and <description>
Allow for longerm caching of static files

Search Engine Webmaster Tools

Caching

001  <IfModule mod_expires.c>
002      ExpiresActive on
003      ExpiresByType text/css "access plus 1 year"
004      ExpiresByType application/javascript "access plus 1 year"
005      ExpiresByType image/jpeg "access plus 1 year"
006      ExpiresByType image/png "access plus 1 year"
007  </IfModule>

2023-04-12